Gain More Supporters with ActionSprout
Even with everything Facebook has to offer, some organizations continue struggling to engage with supporters in meaningful ways using the actions it provides like the ability to like, share or comment on something. Nonprofits still worry about the real cost and benefit of Facebook as a platform for reaching supporters and deepening engagement with them over time. ActionSprout is an app that helps organizations unlock their Facebook fans with actions that move beyond “like,” “share,” and “comment” to give dozens of relevant social actions to engage supporters with directly on their own Facebook pages. More engagement costs more money, and the Facebook is gradually reducing the number of fans receiving updates in their news feeds. Still, it can make a major impact on an organization’s ability to build productive relationships with supporters. Even the relatively recent “Promote” function provides nonprofits and campaigns with a new tool for engaging its strongest supporters.
One of the telling statistics with social networking is the referral rate that organizations are experiencing from ActionSprout campaigns. It helps to know if, when people take an action like “join” or clicks the “like” button on the post itself, any of their friends join them in doing so. The app can use Facebook’s Open Graph to support the viral growth of more effective actions. Whenever a person takes an ActionSprout action on behalf of an organization, the app utilizes Open Graph and automatically shares that action with his or her friends. It also gives those who take action other ways to help spread the word. The app can use Open Graph to help organizations acquire more fans on Facebook and, more importantly, build productive relationships with those supporters over time. There is nothing to download, so Internet security is no more concern than usual as you browse online.
ActionSprout can help improve a group’s standard campaign sign-up process directing people to a form on their website to complete a sign-up. Anyone with trustworthy tech support can access the app at any time on any computer or mobile device. Any organization with a “call to action” to join a challenge or donate can see people driven to it by receiving a notification in their individual news feeds. Then, it can reach out directly to each of those people via email and build deeper relationships. Instead of asking people to click “like” on a wall post, they can now ask them to click Recommend, Thank, Sign, Vote For, Stop, Contact, Support or one of several other actions ActionSprout offers. When someone takes an action, the app shares a story with his or her friends that goes on each one’s timeline, and ActionSprout gives users a post to their wall so that others can share it. Organizations can also target specific groups using the app’s analytics. It is clear to see that ActionSprout can greatly improve an organization’s ability to get its cause out more effectively.
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