Find Your Style with StyleSeek
E-commerce is a huge market in just about every field and industry. Any large retailer has an online presence as well as most small businesses. One of the biggest industries employing e-commerce either directly from a company’s website or secondhand through an online marketplace featuring many different companies is fashion. Along with the ability to purchase clothing online, there are also many blogs, recommendation services, and style magazines on the Internet. StyleSeek is a startup that combines e-commerce and analytics in a unique way, focusing on getting to know an individual’s style in order to make the best recommendations. It does this in a way that engages users without relying on trends or social media feeds, allowing each one to develop his or her own style. It is a service its creators call “Pandora for e-commerce products,” one that offers a distinctly different experience than the many other online fashion marketplaces.
The most engaging aspect of StyleSeek is the “style game,” which is essentially a tool that trains its algorithms to understand your personal style profile. It takes under one minute to complete and results in quality recommendations fast without the need to follow, like, or interact with anyone. StyleSeek’s designers intended that it would be able to figure out why people chose one particular item over another and understand an individual’s style. While others clothing startups take away the burden of choice by having a fashion consultant pick clothes for its clients, StyleSeek does the opposite. It opens up more choices and guides users to discover their own styles. It not only caters to an individual’s personal style, but helps those who are not style-savvy discover their own look. While its service caters to people on the go as well as those at home, being entirely browser-based means you can still reach the site on any desktop or mobile device when you require laptop repair.
Another interesting aspect of StyleSeek’s game is that you can run through it multiple times to define different versions of your own style. For instance, you may want to run through it once to create a version of the site that shows you clothing appropriate for work, but then again for a different occasion. When you finish, your personalized site also has a unique URL you can share with others so they can view your style, a feature that could be extremely helpful for gift shopping. For those who prefer shopping from the comfort of their home, the site is a home network service for fashion. Rather than simply showing stock images and formal product descriptions, the startup uses content and photography from the world’s top fashion blogs, allowing users to see products in the most authentic light with reviews from qualified sources. With “StyleDNA”, recommendations became more exact as users choose products they own or want, each item factoring into the algorithm to trigger a set of product suggestions tailored to them. Simply put, StyleSeek is a better way to find your style.
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Filed under: startups