Service Makes Managing Events Easier and More Efficient

When it comes to online marketing, the event industry seems to be falling behind. In fact, there are many opportunities to digitally engage potential event audiences of which organizers and coordinators are not taking advantage. That is the reason Feathr exists and, while there are some solutions and competitors on the market, none offer the same functionality or ease of use. While it is wise to utilize an online audience and web traffic, most event planners in small or medium-sized teams simply do not have the time, skills, or patience to master digital marketing. Beyond that, hiring a data analyst could be well outside of such a group’s budget. Feathr is an event-specific digital marketing suite that works entirely in the cloud, doing the difficult work that provides event managers with the best means of converting digital leads into sales and offering more to the sponsors and exhibitors that make events happen.

Feathr’s digital marketing tools, featuring tech support for any web-enabled device or computer, work to help you understand, grow, and maximize earnings from your event audience. Its creators designed it specifically for the needs of event organizers, enabling them to make the fullest use of their online reach to boost registrations, enhance sponsorship incentives, and engage attendees throughout the year. Feathr uses big data to better promote an event to a relevant audience, causing some to liken it to Google Analytics for events. It automates the most complicated elements of modern digital marketing so event managers can benefit from an easy-to-use system with much less of the time and effort required to create and manage campaigns manually.

Feathr’s real benefit is that it does much of the difficult work for you, so have access to good computer repair should you ever need it if you want to maintain your advantage. It tests which ads perform the best and then focuses your budget where you are most likely to achieve results. It also automatically categorizes your audience and gives insights into which people are worth targeting and on which you should focus less. You can add a tracking code to websites, registration sites, and emails so that it can translate all of the data into a full picture of your digital audience. You are then able to launch multi-channel campaigns across email, landing pages, online advertising, social media, and chat bots. Feathr allows event organizers to improve their audience’s experience and appeal to members’ individual interests in new ways, all from a single platform. Ultimately, it offers less confusion and more control in a digital strategy that actually works.

Filed under: startups