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With growing mobile technology, there has been a major push for business to allow mobile payments, and loyalty incentives are a staple of many businesses as well.  Droplet is an app that merges these things to enable mobile payment and loyalty rewards, which its creators claim helps independent businesses build better customer relationships.  While there are many apps that allow for mobile payment as well as making the process swift and simple, fewer combine them with loyalty programs.  There are still plenty that do, however, and where Droplet exceeds is by bringing many different and varying elements of business together, both for customers and business owners.   These elements include fee-free payments, rewards, analytics, and data and communications that can simplify in-store as well as online or mobile-based interactions.

Another thing that sets Droplet apart somewhat is a focus on small businesses and making it easier to reward customers in ways that ensure they keep coming back and improving business-customer relationships.  One obvious advantage to the app’s service to merchants is that there is no charge for card transactions, whereas the vast majority of similar services charge at least a small percentage of a sale when paid for by debit or credit.  Like others of its kind, the Droplet app features mobile tech support for the best, quickest, and easiest implementation.  It works equally well on tablets and smartphones, the latter option ideal for simply checking merchant info or even using as a POS system at farmer’s markets or for similarly mobile transactions.  It is simple for merchants to implement, and all users need to do is check in with the app when making a purchase to see a “droplet” added and collect a reward when they reach a certain number of them.

While a major issue with making and receiving payments online in any capacity is one of Internet security, Droplet’s developers claim to implement the highest security standards.  The app uses the latest encryption, authentication and fraud detection technologies to keep users’ information safe and complies with the strict Payment Card Industry standards required.  There is another aspect of how it works that, while keeping up with technology as it pertains to money, also enables greater safety.  Unlike almost every other mobile payment company, including industry-leading giants like Square as well as apps from banks who own Visa and MasterCard, Droplet works to follow a major worldwide trend: digitizing cash.  Simply put, this means using online currency specifically and solely rather than just using credit card information from a mobile device or utilizing a card-reading device.  It is evident that, if you hope to keep up with the continually evolving nature of online payments, Droplet is one app that can give you the edge you need.

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Filed under: startups