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The quantified self is becoming a more and more popular concept in the world of technology.  Metrics, analytics, and measurements are no longer only the domain or marketing professionals and salespeople.  Consumers use fitness measurement tools like Fitbit to see how active they are and measure their health down to the calorie.  Taking data about the physical self is only just the beginning apparently.  Cool person in technology Nicholas Felton has created an iPhone app that measures your preferences, activity, productivity and personality as well.  This cool app goes by the name of Reporter and collects any data that a user gives it voluntarily to create a detailed profile about that person’s life.

Felton’s app uses small surveys and quick prompted questions to gather data points on its users.  For example, people who use Reporter may get a notification asking them how they slept the previous night, how much they worked in a day and even simply what they are doing at a given moment.  These smaller questions help Reporter gauge a person’s lifestyle.  Later on, Reporter gives its user small surveys in order to build more fully realized data sets to use in its final reports.  Felton specifically designed the questions that Reporter asks its users for speed and convenience.  No one wants to take half an hour to tell their phone what they were doing every day. However, answering quick multiple-choice questions sporadically and doing a quick two-minute survey on your phone is a much less daunting concept.

Users who believe Reporter isn’t prompting them for questions as it should be can contact an iPhone support team to see if something is wrong with the app.  Apple tech support is also available for anyone who has problems downloading Felton’s mobile application in the first place.

Felton is a web and graphic designer and even though he has released Reporter as a sole venture, he is still a member of the product design team at Facebook as well.  Felton claims on his personal blog that he has a personal fascination with data sets and quantified reports, which is what led him to create a lifestyle tool such as Reporter.  He also founded Daytum.com, which is a website that produces similar quantification of people’s lives, but does so through different methodology. Felton’s concept is a unique extension of the tech world’s obsession with data, as it allows users to quantify themselves the same way companies like Facebook and Google do through user activity.  If nothing else, Felton’s app is certainly innovative.

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Filed under: startups