Connect to Those You Know with SocialRadar
The advent of the Internet brought an unprecedented ability to communicate and socialize like never before, often with people we would never have met otherwise. The desire to connect with those close to us and the intrigue of building connections with others led to the birth of social media, and it has grown to immense proportions. As such, it is one of the leading focuses of developing technologies. While many products focus on meeting new people and creating relationships, SocialRadar takes the more practical first step of building relationships with those you already know. It is an app that lets you see who among those within your social networks is nearby wherever you go. The main purpose of the product, according to developers, is to take the amount of online information and make it useful in the physical world in order to create a better-connected society.
“Social discovery” apps have been around for some time but have always been troubled with the problem of battery life. SocialRadar provides an extremely accurate product for the social app market, but the accuracy can be fine-tuned. As it turns out, frequently broadcasting your location can drain power quickly. To solve that problem, SocialRadar allows users to adjust the accuracy of the location tracking and thus control the drain on the battery.
SocialRadar’s creators tout it as a way to provide real-time information on the people around a user accurately and without draining the battery. It is now available for commercial and developer use as well as personal social media. SocialRadar features tech support for iOS, Android and Google Glass. Any developer who desires to use high-accuracy location services in any app they develop can use SocialRadar. This aspect of the product is a platform that permits mobile developers to integrate location-based services to improve accuracy while reducing battery drain compared to similar services. For business purposes, it allows companies utilizing it to collect detailed consumer insights and generate additional revenue. One way it does this is by determining what venues consumers frequent and observing their shopping habits more easily than previously possible. The platform also has a module that gives companies a way to generate revenue by sharing the location data of their users to advertisers that can create more specifically targeted marketing campaigns.
With the increase of exposure online, the question of Internet security is a serious concern. SocialRadar’s Privacy settings are very tight, allowing users to change the settings for individual parts of their profiles, share only with friends, be anonymous, or even be invisible.
While creating new relationships is important to many people, there are also those who would more practically prefer to focus on the ones already established. SocialRadar is an extremely sensible product for accomplishing this, and the applications for business are easy to see.
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Filed under: startups