Computer Support Blog

Craft breweries depend heavily on word of mouth for most of their business.  Unlike major corporate beer brands, people can only find specific craft beers in a limited numbers of bars, restaurants and retail stores.  Small breweries also do not have the proper resources to put large amounts of money into national advertising campaigns.  Enthusiasts telling others about specific brews and smaller companies is what keeps many of the regional craft beer companies alive.  Cool person in technology Kevin Bradshaw wants to help craft breweries extend their marketing reach and make it easier for craft beer fans to find particular beers they enjoy or discover new ones to try.  Bradshaw’s company Beerdog produces an iPhone application that that has customers take pictures of the beer they are buying. Bradshaw’s app the automatically recognizes the beer’s brand and tags the brand with its location using the smartphone’s GPS.  Users can search for particular brands in their area and see where others have found craft beers they enjoy in nearby bars, restaurants, and stores.  Craft beer fans simply load up the app to see what locations have the brews they want instead of having to ask around awkwardly.  Users who want to download the app should find iPhone IT support if they have trouble. 

Bradshaw also allows craft breweries to take advantage of his app and find ways to interact directly with customers.  Craft beer companies can utilize Beerdog as a marketing tool by engaging with customers who tag their products on the app.  Bradshaw allows companies to respond to tagged posts within the app.  By engaging enthusiastic customers directly, breweries can create a personal connection that will likely persuade those customers to evangelize their products further in the real world.

Companies can choose to interact with customers on the app however they wish.  Breweries can simply post short replies to customers drinking their products or they can go so far as to offer special deals to users who tag the company’s beers on Bradshaw’s app.  Craft breweries who want to integrate Beerdog into their social media strategy should make sure they have proper business IT support in place in case of any technical issues.

Bradshaw has worked in mobile media for a long time and spent two years as the chief technology officer of PlayPhone.  This cool person also founded Zendit in 2009, which has developed several different social media mobile applications.  Bradshaw has developed extensive expertise in the mobile and social spaces of the technology world.  Now, with Beerdog, he wants to apply that knowledge to help craft beer industry, a small industry mostly underserved by technology.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman
CEO
david@rescuecom.com
1-315-882-1100

Filed under: small business, startups