Alexander Zacke Has Made an Art and Antiques Auction House Online with Auctionata
Online auctions became popular with eBay during the late 1990’s. Since eBay’s explosion of popularity, most people associate online auctioning with less expensive or second hand products, which are more common on eBay. However, cool person in technology Alexander Zacke believes that online auctions don’t have to be a slave to this stigma. Zacke is the CEO of Auctionata, an online auction house that only puts up items such as high quality art and rare antiques for bidding. Rather than utilize the populist style of peer-to-peer auctions that populate sites like eBay and its clones, Zacke’s company specifically tries to recreate the experience of high-class auction houses like New York City’s Christie’s. Zacke’s company uses a patented real-time online auction system on the Auctionata website. Users can maintain online profiles for easy access to the site when auctions occur. With Auctionata, art and antique collectors can bid on intriguing high-value items from the comfort of their couches. Anyone who has trouble setting up an account on Zacke’s website can always get computer support services to help with the issue.
Unlike other auction sites, Auctionata’s bidding does not go on for days at a time. Zacke’s company treats each online auction similarly to the way such auctions work in the physical world. There is a specific schedule, with each auction beginning at a certain date and time. The virtual audience for each auctions bids on numerous items offered one after the other. The items for each auction usually connect through some sort of theme, such as groups of manuscripts or paintings. Zacke hopes to recreate the fast-paced and dramatic feel of live auctions in an online space with Auctionata. Users who have difficulty bidding during an Auctionata auction should seek help from a home tech support firm.
Zacke’s background is not in technology but in art curation and auctioneering. He ran his own auction house for over a decade, moving on at the end of 2007. While Auctionata is this cool person’s first experience running a website or tech company, Zacke did spend ten years dealing with technology as an art expert and consultant for eBay. Realizing the holes eBay was leaving in the online auctions space, Zacke is hoping to fill them with Auctionata.
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