Soldsie Makes It Possible to Buy and Sell on Social Media
Brands of all types have made social media marketing a priority in the last several years. From large corporations to small mom-and-pop businesses, companies have turned to sites like Facebook, Twitter, Tumblr, Pinterest and Instagram to promote their product and remain in the public eye. Social networking has become an important part of strategy for many companies in the current environment of the business world. However, social media presence works primarily as a way to remain in the public consciousness and less so as a direct route to sales or new customers. Soldsie is cool product in technology that may start changing that situation for many businesses. With Soldsie, companies can sell their items and services directly from their social media pages on Facebook and Instagram. Rather than link to outside promotions or simply post marketing material, businesses can pull in new customers right on their social media pages and sell their products directly. With Soldsie, brands can use Facebook not just as an avenue for advertising and branding, but potentially as a direct source for revenue as well. Any companies unsure of how to manage their social media pages should make sure they have good business IT support before using this cool product.
Soldsie doesn’t link to an outside shopping cart or force people to do any extra logins or registrations. The product integrates with Facebook directly and actually uses Facebook comments as the medium that people use to purchase a product. Once companies have installed Soldsie on their Facebook account, they simply post a photo on their fan page of the item that they are selling. Fans who want to buy the item post a comment with “Sold” in the text. Soldsie then emails each of those Facebook users an invoice for the product with a link to confirm the purchase. Any users that experience problems with the Soldsie process can get help from a computer support service.
Given that Facebook users are already comfortable posting comments, Soldsie’s sale process is likely not intimidating for most customers. Also, Soldsie’s system helps spread awareness of a product, as people’s Facebook comments often show up on their friends’ feeds, potentially driving even more customers to a brand’s Facebook page. Soldsie’s system might provide a way for businesses, especially smaller ones, to turn Facebook into a source of revenue as well as a marketing platform.
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