Computer Support Blog

Traditional TV ratings are mostly indicative of a show’s potential as an advertisement space.  The more people that watch a show, the more eyeballs view the commercials attached to that show.  However, in the age of digital media, significant money can now come from direct digital sales to an online audience.  Ratings are not always helpful at measuring the overall potential of a show to make money through DVD, Blu-Ray and digital sales. A show with a smaller but very active and engaged audience can outsell a show with a very large audience who only watches casually.  Now, with social media becoming a major part of viewers’ everyday lives, networks and producers finally have a chance to gain insight into audience engagement.  Invested viewers constantly tweet and update their Facebook profiles with comments about their favorite shows as they air and directly afterwards.  Cool person in technology Laurent Maisonnave has created a system called SeeVibes to report the level of social media engagement for television shows.  With Maisonnave’s system, network and cable stations can get insight into how many people emotionally invest in their content and how they can encourage further investment. 

Maisonnave’s company runs their social TV ratings and analytics products through an online cloud platform.  Users will need Internet access to view the company’s collected data and ratings.  Any clients who have difficulty logging on to see this data may want to have a business IT support firm check their company’s network.

SeeVibes produces a weekly report for its clients of the top TV shows based on Twitter and Facebook engagement.  The company does distinguish between positive and negative posts about a show. A show featured heavily on Twitter and Facebook due to negative fan reaction will not rank towards the top of the list.  These rankings are not only useful to TV executives, but also to brand marketers.  The rankings can inform different marketing strategies such as targeted ads on social media pages related to certain shows and ad-supported free Internet viewing of those shows.  Any marketers who have trouble accessing the ratings may want an online tech support professional to help guide them.

Before becoming CEO of SeeVibes, Maisonnave worked for many years as a consultant for companies on their social media strategies.  He’s also spent time in the non-profit sector of technology, working to help create free public Wi-Fi hotspots in his home country of Canada.  Maisonnave’s work in social media has led him to the innovative concept behind SeeVibes and will likely lead him to further success with SeeVibes in the future.

To learn more about SeeVibes, go to http://www.seevibes.com/.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman
CEO
david@rescuecom.com
1-315-882-1100

Filed under: business, startups