Rockbot CEO Garrett Dodge Helps You Engage Your Customers Better with Music
Have you ever been to a restaurant or retail store and realized the same five or six songs were playing on repeat over the PA? Cool person in technology Garrett Dodge wants to stop that from happening at restaurants and retail stores. Many commercial and retail businesses play music while they’re open so their customers can enjoy it, but the vast majority of the time it ends up being a passive exercise. Businesses simply put on a Pandora station or iTunes playlist and customers eventually tune out. Dodge created Rockbot to find a better way to use music in commercial business. Rockbot licenses a database of songs for businesses to use in their stores, but adds a twist to the streaming service model: it also has a mobile app that allows customers to rate and request music played at your business. This means your customers can help influence your venue’s music selection, incentivizing them to stay longer and engage with your system. Customers who have issues using the app can get mobile tech support to assist them. Dodge believes this will help businesses get more productive use out of the music they play.
While customers can make requests and affect the listening queue on a company’s Rockbot playlist, Dodge has made sure not to take all control away from the businesses themselves. Restaurants and retail stores have control over their playlist and can edit out songs with inappropriate lyrics, skip songs that don’t fit the culture of the business, and even turn off customer requests for short periods if necessary. Dodge is aware of the potential mishaps that customers choosing an establishment’s music selection might cause. He wants to give Rockbot customers the flexibility to control their playlists but increase customer engagement. If Rockbot’s claim that customers stay around thirty minutes longer when a business uses them is true, then Dodge’s efforts seem to be paying off for now.
Rockbot currently installs its computer systems into every business that uses its service. If your Rockbot console gives you trouble, you will need computer repair service to fix the problem.
Dodge has a varied background, originally getting his degree in English and Film from Middlebury College before working several marketing positions over the years. He eventually received his MBA in technology strategy from MIT before founding app development company Appletype and then Rockbot. Currently, he works exclusively as the CEO of Rockbot as he tries to scale and expand its business.
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