Robert Zepeda and Playbasis Gamify Businesses to Increase Engagement
Customer engagement is critical for website services and mobile applications. Even if a website draws many unique visitors or app gets thousands of downloads, it doesn’t mean much if users don’t keep coming back for more. Cool person in technology Robert Zepeda believes he has an answer to this dilemma with his gamification methods. Zepeda founded Playbasis in 2011 in order to help both startups and established businesses use gamification to improve user engagement with their services. Zepeda’s company believes that user engagement and behavior is key to providing a company with useful insights into their business practices. Zepeda’s clients receive access to an online platform that allows them to set “rules” for their service or app. These often come in the form of special badges or achievements that customers earn from their usage of a website or application. For example, a business could award a “power user” badge to a site user who signs in to its service over five hundred times. Playbasis offers a number of pre-created rule-sets for businesses to use, but also lets them create their own set based on how users interact with a product. Companies that have trouble with getting badges to operate correctly on their apps or websites should contact office computer support for help.
Playbasis doesn’t only offer gamification tools, but also offers analytics to companies who want to track how Playbasis’s services affect their business. Playbasis’s analytics speak specifically to user engagement metrics such as how many repeat customers a product receives and how long users use a website or app in a single session. Any company has trouble integrating analytics into its operations to gain useful insights needs to find a business IT support firm for assistance.
Zepeda himself comes from a background in the game industry. He started at the bottom as a QA Analyst at Midway games back in 2004. He eventually became a Senior QA Analyst at High Moon Studios, where he led the QA team for major video game titles such as Transformers: War for Cybertron. From there, he became part of the game development team itself at smaller companies such as Novaleaf game Studios and Viquasoft. All this background in how game mechanics work gives Zepeda significant insight into how game-like mechanics engage audiences. He puts this experience directly to work as the CEO of Playbasis.
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