Punchkeeper Simplifies Loyalty Card Programs for Customers and Retailers
Many of us have had our wallets filled passed capacity with a seemingly endless amount of customer loyalty and rewards cards from popular retailers. Punchkeeper is a cool product that wants to make loyalty cards more convenient for both the companies that promote them and the customers that use them. Punchkeeper uses a combination of mobile technology and QR code scanning so that businesses can easily set up a digital loyalty card system for their clients. This service provides businesses with the tools to generate special QR codes that their customers can scan each time they use a service or buy a product. Once customers scan a designated QR code with a mobile phone, the Punchkeeper mobile app recognizes the code and adds a “punch” to the appropriate digital loyalty card. This solution prevents customers from having to fill their wallets with plastic cards that they almost never use. Another advantage to turning loyalty cards digital is that retailers can avoid spending the resources to print thousands of cards or dealing with customers that lose or forget them when they come to shop. Anyone who has issues downloading the Punchkeeper app or getting QR codes to scan properly can get help from a smartphone PC support company.
Punchkeeper loyalty cards all work off a basic template. Every time a customer scans a store or restaurant’s QR code, they get a “punch”. Customers then build up punches with each transaction they make. Once the user reaches a designated amount, they receive a coupon or a special deal from the retailer. For example, a sandwich shop can give a customer a free soda and sandwich for every ten punches they receive. Different stores and restaurants can customize this template to fit their needs best. They can change the amount of punches necessary for a customer to get a deal and, of course, can modify what a deal entails. Punchkeeper also lets different retailers visually customize their “punch cards” on the mobile app. Companies can add logos and graphics to their digital punch cards to give them a distinct presentation. Any retailer that has trouble customizing their punch card with their chosen graphics should seek mobile tech support for assistance.
Currently, Punchkeeper is available for both iPhones and Android devices. The company is building a Windows Phone application, but has yet to release it to the public. Given the popularity of smartphones, Punchkeeper’s strategy to replace plastic and paper loyalty cards is sound. We’ll see whether they can turn that strategy into commercial success.
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