John Koenig Founded Measureful to Automate Analytics Reports
Manually aggregating data of any kind is a time consuming and tedious process. That’s why most marketing professionals aren’t fond of compiling monthly or quarterly analytics reports based on data collected from multiple sources (such as Google Analytics, Facebook, Twitter, etc.). Using all of the raw data to find insights into a company’s marketing performance can make the job even more complicated and time consuming. Measureful founder and CEO John Koenig is a cool person in technology who believes he has found a better way to handle the aggregation of analytical data. Measureful automates the aggregation of your data and compiles it into a marketing report for you. You simply connect all of your analytics accounts to Measureful’s platform and Koenig’s company collects the data for you. With Koenig’s service, marketers could potentially save large amounts of time collecting raw data on their own. If you have problem connecting your disparate analytics accounts to a single service, you will want online computer support to help you find a solution.
On the Measureful website, it says that Koenig founded Measureful due to his own frustration trying to create quality marketing reports out of raw data for his past clients. That’s apparently why simply automating the aggregation of data wasn’t enough for Koenig, as Measureful also automates the actual creation of the reports. Using what he calls “smart reporting” technology, his platform analyzes your data for trends and interesting correlations between data points. Measureful creates the report in a clean, graphically illustrated PDF file and lets you make final customizations such as logos before sending it to your client or boss. Essentially, Koenig is trying to automate the entire monthly report process for marketing professionals with his platform. Make sure you back up all the PDF reports you create with Measureful or you may end up needing a professional data recovery service later.
Measureful’s is Koenig’s second technology startup. In 2008, he founded digital marketing agency SwellPath in Portland, Oregon. On his blog, Koenig states that he founded Measureful through ideas he had while running SwellPath. Koenig also founded the non-profit Warm Current in 2009, which helps teach underprivileged youth how to surf.
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