Implisit Automates the Busywork of Sales to Help Teams Sell More Efficiently
Data entry is never anyone’s favorite task in a sales job. Sales professionals always prefer to spend more time connecting with clients and working out deals rather than typing details into a computer system. Filling out forms with customer information, dates, and progress reports often feels like wasted time. However, these processes remain necessary parts of a sales operation, much to the chagrin of anyone who sells.
There is a cool product on the market that is trying to erase the necessary evil of tedious data entry. Cool new startup Implisit wants to give the time spent on data entry back to sales professionals so they can make more sales connections. Implisit is a piece of business software that integrates with a business’s Salesforce account and automates the process of data entry by analyzing a company’s internal communications and dealings. Once a company installs Implisit, the service takes note of each team member’s sales activities, behaviors, common contacts and general sales progress. The software analyzes online meetings and emails to get this data from a sales team. After Implisit learns what it needs to, the software starts to automatically update Salesforce with relevant information as a team works, erasing the need for manual data entry. Companies that want to institute Implisit into their operations should make sure they have solid business IT support in case anything goes wrong with the integration process.
Implisit can also potentially help sales managers catch problems before they become unmanageable. If Implisit is working correctly, it will notice when there is a delay in the sales process such as if there is a problem working out a deal with a specific client. The software can then notify the sales manager that there is an irregularity and the manager can speak to the personnel involved. Similar to how good computer support software can help root out the glitches in a computer system, Implisit works to root out glitches in the sales process.
If the Implisit software is as smart as the company claims, then it could prevent many headaches and potential delays for a sales team. The potential to save significant amounts of time and improve the speed of operations is also a major draw to the product. When a sales team moves faster and more efficiently, that means more revenue in the bigger picture. It will be interesting to see how much Implisit benefits its clients as the company continues to fine-tune its product.
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