CrowdTorch CEO Scot Richardson Provides Branded Online Ticketing
Ticketing through major outlets like Ticketmaster is mostly a bland and uniform experience. Corporate ticketing sites limit the extent of individual branding to a single logo or a banner. This makes it difficult to sell a performer or venue with a unique brand or identity, which is exactly what any newer artists or venues want to do in order to compete with larger or more prominent competition. Cool person in technology Scot Richardson offers both venues and performers of all types the ability to build brand identity into their ticketing system with his company CrowdTorch.
Not Just Tickets, But Overall Audience Engagement
CrowdTorch provides complete ticketing and audience engagement services for both venues and performers to integrate into their current website. Richardson believes that brand owners need to be able to form a complete identity with their audience and he aims to give his clients one with CrowdTorch’s services. Richardson’s company gives customers their own ticketing system on a personally customized and branded website. Users can add images, layout changes, custom event layouts, promotions and many other details that are not permissible on large conglomerate ticketing sites. CrowdTorch can also set up a companion app for a company’s website, which also feeds into its ticketing system. Users can use either the fully branded web page or the app to learn about the performer or venue and purchase tickets. Customization options also allow clients to make sure their sites and apps are simple enough that audience members don’t have to call tech support services just to use them.
Customer Trust
Another potentially huge benefit to venues or performers using Richardson’s service is that it prevents potential ticket buyers from having to pay hidden fees. Large ticketing sites often charge hidden fees on top of a ticket’s standard price for consumers. Using Richardson’s company allows venues and performers to build trust with their customers by avoiding unexpected fees and presenting honest quotes for ticket prices and packages.
Users or organizations who want to use CrowdTorch should ensure that they have proper business IT support available to handle any glitches once a ticketing system is in place.
From Creative to Executive
Richardson has worked in entertainment his entire career. He was a writer and producer for both National Lampoon and Fox in the mid-2000’s. He also founded a live comedy production company in 2002 called ComedyJuice. Richardson has continued to run ComedyJuice despite also founding TicketMob in 2009, which became CrowdTorch in 2014. Richardson has successfully jumped from the creative aspect of entertainment to the business side with CrowdTorch, and his success has been impressive in both.
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