Android Catching Apple: A Sign of Things to Come?
In news that’s sure to stoke the Apple vs. Android fan battles on messages boards across the Internet, Android has cut into iOS’s market share and is threatening to become the number two ranked mobile operating system.
According to comScore, Apple’s market share 1.3% this summer, as opposed to the significant 5% increase for Android. While Google’s mobile OS still trails both Apple and RIM, Android has made massive gains and has the top spot in its sights.
Obviously, this is a significant moment for Google and Android. As the only mobile platform to grow this summer, the popularity of Android cannot be questioned. In terms of bragging rights in the ongoing battle with Apple, Google has struck a major blow.
However, while the numbers appear, on the surface, to be a major win for Android, Apple has no reason to concede anything yet. As the company’s supporters would be quick to point out, Google has several key advantages in generating market share:
- Unlike Apple, Android phones can be found on all major carriers. The iPhone is, for the moment still tied to AT&T.
- iOS runs on only the iPhone. Android can be found on a hefty number of devices, ranging across all price points.
- The iPhone 4 was only available for one of the months covered by the comScore report. Additionally, it was the only iOS release, while Android was released on multiple new phones.
Regardless of the caveats, Android’s growth is still worth noting. Apple’s supporters have long pointed to the company’s significant head start in both mobile operating systems and tablet computers as reasons why the competition will never catch up.
If the latest figures are any indication of what the competition can do when they’ve got the right product, Apple is going to have far more of a fight on its hands than it, or its fans, may have expected.
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