Computer Support Blog

If you have had M&M’s lately, you might be contributing to a growing problem without even knowing about it.  M&M’s has a current promotion on many of its wrappers advertising the chance to win free movie tickets.  This is very exciting; in addition to getting some candy, you have the chance to get into a movie for free!  How cool is that?  Your response might be a little different after you pull back the curtain and look at what MARS/M&M’s is actually doing (and they are not the only ones!).

When you go on the Internet to enter the code found on your wrapper of M&M’s, the site requests your birthdate and state.  This is a very odd redundancy as the M&M’s website requires you to provide your birthdate just to access the site (it reconfigures for different age groups, which is admittedly pretty cool).  After you have added your date of birth and state or territory, you may enter your game code.  When you enter your game code, you are compelled to provide your e-mail address before the site will tell you what you have won.

And lo!  The vast majority of winners who win anything from M&M’s.com have to enter their address . . . so M&M’s may mail you your movie coupon.  This may seem like a very exciting process that has you eager to go to the movie, as well as eat more candy (you could win again!).

But what has really happened?  In the space of about one minute, you have provided the MARS/M&M’s Corporation with your name, address, e-mail address and birthdate.  You have given the company everything they need to put you on a mailing list!

Virtually every company with an online presence now gets their data directly from their customers in this fashion.  Why pay for a mailing list from a competitor when you can simply have your customers furnish their contact information under the guise of winning something?  The bottom of the receipts for Taco Bell and Wal-Mart promise the chance of money each month when you call and inform the company about the service you received.  Some users online have reported spikes in e-mails from companies like Wal-Mart following filling out those surveys!

It used to be that businesses kept customers in the dark about how their names ended up on mailing lists.  With the rise of Internet contests and surveys that require you to give your contact information, the process is being redressed poorly.  But kudos to the big companies!  They have realized they do not need data miners; they just need to offer the possibility of getting something more with your seventy-five cent candy!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

With the holidays behind us and many struggling already to keep their New Year’s resolution, it is nice to know that one of the most common subjects for a resolution has a little help this year.  If you are one of the millions of people who made a New Year’s resolution to lose weight, technology is coming to your aid.  You might achieve success this year with the DietMate Weight Loss Computer.

The DietMate Weight Loss Computer is a handheld computer device designed exclusively to help you monitor your eating and exercise habits and keep you focused on achieving your weight loss goals.  The best aspect of the DietMate Weight Loss Computer is that it is a very simple specialized device.  Ideal for those who are easily distracted, and for whom a weight loss app on an otherwise cluttered smartphone or tablet computer could be ignored, the DietMate Weight Loss Computer helps you remain focused on a single goal.

The DietMate Weight Loss Computer is a handheld computer with a simple monochromatic LCD screen.  When activated, the screen has a clear, sharp readout and easy-to-use interface.  One of the striking aspects of the DietMate Weight Loss Computer is its lack of a keyboard.  The entire system works off seven buttons in conjunction with the screen.

The brilliance of the DietMate Weight Loss Computer is that it does the thinking about food and exercise so you do not have to.  Many diets fail simply because it takes so much work and effort to count calories each and every day.  Proper dietetics is a skill set like computer programming or accounting; asking most people to be so attentive to all of the nuances of nutrition is folly and the manufacturers of DietMate understand that.  The DietMate Weight Loss Computer comes programmed with all of the information on nutrition and aspects of dieting you need, so when you turn control of your diet over to the DietMate, you no longer need to be preoccupied with food.

Using the DietMate Weight Loss Computer is very easy and truly only requires a bathroom scale to use it successfully.  Each morning, you simply weigh yourself and then activate your DietMate Weight Loss Computer.  After inputting your current weight, simply carry around the DietMate and do what it tells you!  The DietMate Weight Loss Computer will tell you when to eat, it helps you choose your meals and it calculates the most efficient forms of exercise to help you reach your weight loss goals!

Approved by the National Institutes of Health, the DietMate Weight Loss Computer uses a powerful database and computer to take the thinking out of your diet.  By adapting your diet more to your existing life and patterns, you maximize your chances of weight loss success.  The DietMate Weight Loss Computer helps you change some of your patterns to help you lose weight!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

If you are alive and living in a First World or Second World nation, you probably know what an iPod is.  In our world today, the iPod is a universally-recognized device.  While Apple Computers would prefer its trademarks not be infringed upon, “iPod” is used far more frequently to refer to any portable digital music player.  That sort of meteoric product launch and instantaneous word association does not just happen.  The smashing success of the iPod and the products that have followed it from Apple Computers came from effective marketing.  In fact, you would find it difficult to find a person in the United States today who cannot recall a single Apple advertisement.  That level of cultural penetration from advertising is largely the work of Philip Schiller.

Philip Schiller is the Senior Vice President of Worldwide Marketing for Apple.  When Steve Jobs returned to Apple in 1997, Schiller became an integral part of Apple’s executive leadership team.  He ascended to the post of Senior Vice President of Worldwide Marketing after a strong marketing career with software companies Macromedia and FirePower Systems.

As Senior Vice President of Worldwide Marketing, Schiller was responsible for rebranding Apple and his success speaks for itself.  In his tenure, Apple Computers went from being a floundering computer company to the dominant computer manufacturer on the planet.  While Steve Jobs and Tim Cook deserve a lot of credit for pushing the company’s direction into the emerging markets of portable digital music players and handheld computing devices, all of their efforts would have been for naught had it not been for the effective marketing Schiller and his team provided.  As the leader of the marketing department at Apple Computers, Philip Schiller made the first iPods seem indispensible and easy-to-use.  Even more important, through his targeted advertising strategy for the iPod, Schiller made the iPod cool.

As Apple has risen to dominate the portable digital music player market, Schiller’s marketing teams have made the career of many musical artists through their association with Apple’s advertising.  Schiller is an executive who is not content to rest on a single success.  As such, Schiller effectively led the Apple marketing arm through an entire rebranding.  Well in advance of the product releases for the iPod Touch, iPhone and iPad, Schiller and his marketing department created such hype that each of those product releases became an event.

It is one thing to have a successful product launch, it is entirely another to market so effectively as to create a culture surrounding a company’s entire product line.  That sort of result requires a leader and Philip Schiller is just that type of leader for Apple!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

In 2011, Lenovo had a lot to be happy about.  Rescuecom named the computer manufacturer Lenovo one of the most reliable computers on the market in the First Quarter 2011 Reliability Report.  As the creator of one of the most reliable PCs on the market, Lenovo is looking to broaden its horizons.  Lenovo has chosen to branch out into the gaming console market and 2012 may well see the first Lenovo gaming console.

Lenovo announced the iSec and is planning to release the console in May of 2012.  The iSec, which is an acronym for “Sports Entertainment Center,” will be released first in China.  Chinese citizens are not allowed to purchase or own most of the popular gaming consoles they manufacture in their own country.  As a result, Lenovo’s iSec will not be competing with the Wii, Playstation 3 or Xbox 360 for the hearts and minds of China’s consumers!  Not having to compete against the big consoles that dominate the U.S. gaming market gives Lenovo hope for a successful product launch.

Lenovo also has a potential advantage in China with its interface.  Lenovo is continuing to pioneer motion capture technology with its iSec.  Your body will act as the controller for the iSec; there will not be any external controller to play the games the programmers are developing for Lenovo’s new platform.  Lenovo is showing real forethought in its market with the controller-less approach to launch its gaming system; the Asian markets have shown a strong predilection toward physical video games.  Dance video games, which are sweeping through the popular youth culture of the United States now, were hugely popular in Asian countries before the U.S. “discovered” them.

Eedoo Technology, a Beijing-based partner with Lenovo on the iSec, is not limiting its software developing to sports-related projects.  Already, eedoo has showcased a fantasy adventure program for the iSec, which broadens its appeal in the gaming community.  As well, the iSec features an interface with the user’s home stereo system.  This transforms the iSec from a gaming console into a full entertainment system.  The first major application that makes the iSec into a full entertainment system allows the gaming console to be used as a karaoke machine.

Whether Lenovo is successful with the iSec or not, the company seems to have done its homework in designing a gaming system that enters a rather flooded market with some new ideas.  If the iSec is successful in China, Lenovo could release the gaming consoles in the United States in time for a late-2012 release.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

Geeks, as a general rule, tend to be a highly-educated, highly literate subculture in the United States.  Part of the reason geeks end up so smart is that they are raised smart.  Geek families tend to teach acceptance, manners and commitment to the things that interest them.  In other words, not even having children can keep geek parents from watching their Star Trek, Battlestar Galactica or other smart science fiction television shows or movies.  George Lucas seemed to understand that, and the eagerness geek parents have for sharing their beloved programs with their children, when he designed programs like Yoda’s Challenge for the Lucas Learning branch of Lucasfilm.

The Star Wars Yoda’s Challenge program has been winning awards since 1999 when Lucas Learning introduced it and the program remains popular with parents and children to this day.  Yoda’s Challenge is educational software intended for children ages six and up and for students in grades one through four.  One of the first key selling points of Yoda’s Challenge is its ability to grow with your child.  Yoda’s Challenge features four different skill levels that parents may change.  This allows you to use the same basic program to adapt to your child’s individual learning curve.

Yoda’s Challenge comes on CD-ROM and is compatible with both Windows and Macintosh computers.  Macintosh computers running OS 7.6 or higher should have no trouble installing Yoda’s Challenge.  For Windows users, patches may be required from Microsoft as Lucas Learning wrote Yoda’s Challenge for use on Windows 95/98 systems!

Do not let the age of the software give you pause!  Yoda’s Challenge is as useful and cool today as it was when Lucas Learning released it over a decade ago!  Yoda’s Challenge helps children learn how to read both words and basic sheet music.  Beyond the concrete skills, Yoda’s Challenge encourages logical development through challenges that require deductive reasoning in order for students to progress to the next level.  Children learn spatial relations and how to manipulate objects through tangram puzzles.

Lucas Learning keeps children stimulated by disguising their education as fun.  Activities like piloting a ship through a cave help children learn directions and the properties of motion, without explicitly directing the student.  The entire interface for Yoda’s Challenge is Star Wars based, so children who have seen the movies with their parents – or watch The Clone Wars animated series – will recognize characters and scenarios from the movies.  Because the setting if familiar to children, they are more likely to absorb the lessons than through unique or new environment.

George Lucas’s commitment to education is impossible to deny with cool programs like Yoda’s Challenge from Lucas Learning which uses a galaxy far, far away to teach your child right in your own home!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

Recently, we did a little profile on Tim Cook, CEO of Apple Computers.  Cook is hardly the only interesting professional in the computer industry. We would like to continue to present a look at some of the others who make the multibillion dollar computer industry work.  Today we take a look at Lisa Brummel, the Chief People Officer for Microsoft.

Lisa Brummel is a name that most people have probably never heard associated with Microsoft, but she has been an integral part of the Microsoft company since 1989.  As “Chief People Officer,” Brummel has the coolest title of any of the executives on Microsoft’s corporate directory.  She also has one of the few photos on the Microsoft corporate directory where the subject actually looks genuinely happy.  By all accounts, that is because Lisa Brummel has worked hard and now has a fun job with Microsoft that she actually loves.

Brummel took a risk in joining Microsoft back in 1989 before Microsoft truly dominated the software and OS marketplace.  She came aboard Microsoft after working for Prentice Hall publishing.  Brummel worked her way through various management positions to become the head of Microsoft’s Human Resources Division.  Before taking over as head of Human Resources, Brummel managed the Microsoft teams that marketed Microsoft’s Interactive Media Division, which helped to make it a success from its inception.  Brummel worked for a long time managing Microsoft’s Macintosh line.  So, if you use Windows for Mac, you have Lisa Brummel’s management skills to thank.

Lisa Brummel is distinguished from many of the other Microsoft executives by her casual speaking style and just how in touch she is with consumers.  As the former head of the Home and Retail Division of Microsoft, Brummel had to manage a billion-dollar division of Microsoft.  Part of the way she successfully managed the Home and Retail Division of Microsoft was through her ability to explain the complex workings of Microsoft in simple terms.  Brummel has a knack for making complicated ideas simple. When she speaks, Brummel communicates in a very casual way free from much of the jargon that makes speeches from other Microsoft executives intimidating to those not in the business.  In addition to having a mind that is adept at keeping all sorts of facts and figures straight, Brummel is known for having a great sense of humor.

That sense of humor is an asset to Brummel as she helps staff Microsoft as the Chief People Officer.  Since 2005, as Microsoft’s business models have changed and the company has grown in new directions, Brummel has been responsible for finding the right people for the new jobs.  Certainly part of the success Microsoft has had in recent years is because Lisa Brummel has put the right people in the right place within Microsoft.  If you’re looking to work for Microsoft, she is the woman to know!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

The United States is full of fiercely independent people.  These independent Americans have a tendency to resist any form of change that involves the United States government.  When the U.S. Postal Service first adopted the ZIP code, these independent alarmists preached that the government was categorizing its citizens!  While members of this same subculture have resisted the Electronic Health Record, they are not the biggest obstacle to the adoption of the new technology.  Doctors have actually been slower to adapt to the practical development of the EHR than consumers or developers!

In case you have not heard of it, Electronic Health Records are a relatively new concept that would provide doctors with a universal framework for medical records through the United States government.  The Federal government has sought to create both an identification card and a standardized computer system that would make your medical records completely portable.  More than simply a database, the EHR would completely overhaul the field of health informatics.

The Electronic Health Record would be accessible through the Internet or a more protected government/medical intranet (this is part of the technology that is still under development and the subject of much debate).  In order to gain access to your records, you would need to provide your identification card.  Swiping your identification card in the EHR terminal, your doctor would have complete access to your entire medical history.  The EHR is not a system like stuffy old medical records; it is more like a Cloud-based multimedia presentation!  Every doctor you have ever had will make notes in your EHR and they may include photographs, diagrams and even video footage of their procedures!

. . . At least, that is the theory of how the EHR will work.  Despite mandates and government incentives, many doctors have not purchased an Electronic Health Record system.  There is a sizable portion of physicians who have purchased their EHR hardware, but have not used it yet!  In addition to bearing the expense of the EHR system, many doctors have been resistant to take the time to learn the new computer system that the Electronic Health Record creates.  Moreover, doctors with vastly different proficiencies in using the system contribute to each patient’s record.  If a particularly loquacious doctor provides an extensive narrative that is read by a doctor who just needs bullet points, your treatment may be delayed.  Similarly, if a doctor does not provide all necessary information in a useful fashion, your next doctor may misdiagnose any subsequent ailment.

The theory behind the Electronic Health Record is that you will have an entirely portable medical history.  If your job transfers you to a different part of the country or you get hurt on vacation, your EHR record will give doctors in any medical facility every medical fact about you.  But because the system requires doctors to learn how to both contribute to and gather data from the Electronic Health Record, it is clear that the practical implementation of the EHR is still many years away.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

There are few computer accessories that show little or no change from when the personal computer became a household item, but arguably the device that has changed the least is the keyboard.  The keyboard is essentially the same layout as a classic typewriter with an extra number pad on it.  While the ergonomic keyboards broke up the solid keyboards and wireless keyboards made your keyboard more portable, those improvements left the basic keyboard remarkably intact.  The leap forward for keyboards that we have been waiting for finally comes with the Cellulon Virtual Laser Keyboard “Magic Cube.”

As the name implies, the Magic Cube projects a keyboard using lasers to create a keyboard anywhere you might want one.  The Virtual Laser Keyboard is only physical in that it requires a surface to be projected onto; the only physical component to this cool device is the Magic Cube.  The Magic Cube is a laser projector and it is a comparatively small device at that.  At 1.5” wide by 2.95” tall by 1.14” deep, the Magic Box is very easy to transport.  The Magic Cube connects to a PC, laptop computer or any smartphone with a USB port.  Connecting your Magic Cube to a USB port allows you to swap the Virtual Laser Keyboard between any of your computers, tablets or smartphones with which you type.

The Virtual Laser Keyboard is a red laser projection that comes from the Magic Cube to any flat surface nearby.  While the Magic Cubes come in several stylish colors, to date they only project red virtual keyboards.  The projection is a standard QWERTY-style keyboard, so in that way Cellulon maintains the familiarity of the classic keyboard.  The Virtual Laser Keyboard operates easily, with the projected “keys” typing letter on your computer when you break the beam associated with a specific letter.  As a result, you do not need to vigorously press against the surface upon which the Virtual Laser Keyboard is projected.  This makes the Virtual Laser Keyboard ideal for those who have injured hands or overly sensitive fingers.  The Virtual Laser Keyboard is also ideal for travelers who might not have a lot of space before them upon which to project the keyboard.  They may use a smaller surface area for the virtual keyboard, simply by projecting the keyboard with a more narrow focus!

While the standard price of $170 for the Virtual Laser Keyboard may seem steep for personal use, it is a steal for industrial and scientific settings where space is at a premium or industrial elements require you to replace a keyboard frequently.  Because there are no physical keys for the Virtual Laser Keyboard, there are no keys to gum up!

The Virtual Laser Keyboard from the Magic Cube is the next leap forward for both the convenience of a full-sized keyboard and the flexibility of a portable device.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com